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Monday, February 4, 2013

The Twitter Tools to determine influence on Twitter

A lot of people comes to me asking how to determine the power/reach/influence of a Twitter account. I've been myself struggling a lot to investigate some Twitter accounts. There's a few favorite Twitter tools that I've been a dedicated user of in the last 12 months. Reasons are simple, these Twitter tools are amazing at what they do, in their own way.

Logotype of Klout
To begin with, klout.com - The Standard of Influence - is probably the only Twitter tool that you can use alone if you only want to use one single Twitter tool to find out how powerful and influencing a Twitter account is. The Klout will determine every single Twitter account with a Klout score of 1-100, where 100 is the perfect Klout score, meaning, the most influencing account. Why I love the Klout score is simply because, it doesn't only measure how many followers a Twitter account has, how much it grows, how many retweets you get, how many mentions and FAVs you get -- It measures who the followers is, who is the retweeter and who is mentioning you. If Bill Gates follows and retweets you, then you are much more influencing than if 10 random nobodys retweets and follows you. Klout is measuring how influencing your audience is and how influencing you are towards them. Amazing site!


Screenshot from www.twittercounter.com comparing @Know @GoogleFacts and @SciencePorn
The second Twitter tool that I really want to recommend about influence is Twitter Counter. That's an amazing way of looking through the follower growth in the last 3 months! I however pay for the premium version and can check every single Twitter account's history in the last 6 months. Why is this interesting? As the statistics nerd that I am, I love to investigate Twitter accounts. If a Twitter account is growing 50,000 followers in 10 day or in 100 days, that's an amazing difference in power, reach and influence (if the followers are all real of course). The faster someone gained followers, the most likely, the more powerful they are.

Also, Twitter counter is great for measuring what's been awesome days on Twitter and what's not. After looking through the statistics on Twitter, I've noticed that most Twitter accounts are growing more Twitter followers on Sundays than Tuesdays, and Thursdays are more likely a good growing day than Fridays. You can also see how many tweets you've posted and how much you grew different depending on how many post you posted, how many followers you will have in 100 days if it's growing like it's currently growing on average and much more.



Screenshot from www.statweestics.com
The third Twitter tool that I enjoy a lot is Statweestics. This is a Twitter tool to take a closer look of Twitter statistics. It's live and old history updates of the hottest hashtags, users, words and locations. Very interesting.


Screenshot from Topsy Analytics

The forth Twitter tool is Topsy, and it definitely deserves a place in the list. Topsy has two parts of the site that I love about it, the regular Topsy site, and the Topsy Analytics site. The picture above is from the analytics site, where you can count all the mentions to a Twitter account for every day. I mean, the more mentions a Twitter account gets, the more influencing it ought to be -- if they tweet as many tweets.

The other part of Topsy is that you can search for a Twitter username and you can find the most retweeted/replied tweets that a Twitter account has received. Meaning, here's a way to find out if celebrities and similar things have mentioned you!



Logotype of Status People
Another site that I also enjoy to use sometimes for some accounts that I feel are a little bit mystery, is Status People. Here's a way to easily check out how many fake, inactive and very active followers every account on Twitter has. Very useful if you doubt an account out there and easily want to find out if the followers are real or not. The only bad part about this is that it's only the last 10,000 followers! Still an amazing good tool though.

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