Twitter Help Info: March 2013

Sunday, March 31, 2013

What Is SMO? Social Media Optimization

SMO or Social Media Optimization Is like SEO To Search Engine Optimization!

Social Media Optimization or SMO' 'is a new term that has been gaining life of its own. It is similar to the SEO. The SMO tactics can generate large amounts of visits to a website and you can also determine if a new company, website, or an idea is viable or not. SMO is all about using your social media channels to drive direct traffic to a website or a blog because after all search engines are not the only way to get more web traffic. While it is not a substitute to SEO, we all have to admit that social media optimization has the potential to someday achieve and even exceed in importance. We must therefore be prepared.

Social Media

'Social media' is a buzzword. But, what does it really mean? According to the definition of Wikipedia, Social Media refers to the means of interactions among people in which they "create, share, and exchange information and ideas in virtual communities and networks."

Social media can take many different forms, including texts, images, audio and video. Social media includes blogs, forums, podcasts, wikis, and vlogs. In addition, the means of social communication can be considered any medium that can help build a community. The dissemination of messages through blog posting also fits. Social Media Optimization does not have to be something difficult, it is doing something easy and simple like staying in touch with friends, clients and contacts through your social media channels.

The Basis Of SMO

Unlike SEO where most people do the impossible to stay on top of the SERPS, we must not force our SMO efforts. Social media is not a search engine, it's all about real people so when optimizing your social media try to avoid spamming at all costs. This is not about taking your marketing message to someone else but instead making others to do this for you.

Gone are the days when one had to pay hundreds and even thousands of dollars for a small billboard around the corner. Social Media is FREE and is a completely different approach. There are hundreds of apps and hundreds of tools that we can use to measure our web analytics, we can also track the traffic that is generated using our different social media channels and even measure the ROI we get from our social media campaigns. Social Media optimization (SMO) enables anyone or any business to position their brand in the correct customer environment.

Begin to optimize your business social media accounts today. SocialMediaCombo.net offers great SMO for all your business needs. Social media optimization is a new way that you need to start to work on today!

Some of the websites dedicated to offer social media optimization services where we have had positive results are:

Cheap Social Media Marketing

Social Media Optimization Services

This is a Guest Post:
Author: Susan Soltrelly

Saturday, March 16, 2013

7 Easy Ways To Get More Facebook Likes For Your Business Fanpage

Easy ways to get more Facebook Likes

In 2011 Quantcast estimated that Facebook had approximately 138.9 million monthly unique U.S. visitors only, and as of September 2012, Facebook already had over one billion active users worldwide. In this post we will write about some easy ways to get more Facebook likes for your business fanpage.

We've already written about ways of getting more likes to your Facebook page and the importance of Facebook likes and how you can make a product more consumer friendly, however, the fact that a consumer has declared fan of your brand on Facebook does not necessarily mean that he or she will buy everything you offer, according to the author of "Facebook Marketing All-In -One for Dummies", Amy Porterfield, brands need to produce "Super Fans".

According to what the social media expert said in Mashable, this type of "Super Fans" are those who buy almost everything you offer them, they are also able to withstand the criticism of your brand and will be the first ones to defend your business or company during a public relations crisis.

Simple and effective ways to get more fans on Facebook:
Though I may not be a Facebook rock star with a million likes on our Facebook page, I’m having some success with my social media page, at least in terms of interaction and bringing traffic to my site. Here’s what seems to be working for me:

Make your page 75% visual: Do you have a Youtube channel? If not, get one asap. Share your Youtube videos to your Facebook page and if you have images, share them as well. It's a well known fact that humans are attracted to the visual and will stay longer if you provide them something worthy to look at. But again, post the appropriate ones. This is business, baby!
Involve bloggers: Each campaign of Social Media Marketing should include relevant bloggers linked to your niche. Find top notch people in your niche, and maintain contact with them to establish a relationship, this strategy may bring wells of advantages for your brand. After you find some active bloggers, don't miss out on the track and encourage them to get involved in your community.
Reward your Superfans: You can give free coupons, free subscription to your e-book or newsletters to those loyal fans who’ve encouraged their friends to "Like your Fan Page" and become your fan. You can also reward them as “Fan of the Week”
Optimize your presence for mobile: Did you know close to 70% of people visit Facebook on mobile devices? And recently Facebook made it easier to Like a page directly from mobile device. So, to attract your growing mobile fan base, think about frequent, lightweight posts designed to engage and encourage connection. This includes quick polls, yes/no questions, and colorful, easy to view images.
Join relevant groups & participate: When you do a search on Facebook, the search will come back with all relevant pages, apps, groups, people and places. Finding out what groups (both public and private) that exist in your niche is important because you want to join as many as possible. If the group is private, send a message to the administrator to nicely introduce yourself and ask about the possibility of joining the group. Once you've joined one or more groups in your niche, be sure to take the time to participate. Now that you can directly connect with your audience, it is time to do it! This does NOT mean that you jump into the conversation with a sales pitch. Nor, should you ask them to join your list. Instead, make your goal to be to be helpful and start relationships. Gain their trust, first. Remember, you must be a follower before you can be a leader.
Push all social channels back to Facebook: Everything you do online through social media should always be cross platform and I would always try and push as many people to Facebook as possible from either Twitter, Facebook, Linkedin or other social profiles that you have. I wouldn’t just be asking them to like your page either but instead provide compelling content (video, photos etc) that is only available on Facebook for example. "Bottom Line" Give people a reason to cross over to Facebook and like you.
Know your Fans: Keep the conversation and happenings inviting to your fan demographic. Make it fun for and interesting for them and not necessarily interesting to you. Keep them around or lose them forever. More fan clicks drive more inbound links, which drive search engine optimization.

Use what works best for you and your brand. Know your brand, understand the demographic and get creative.

Other Related Posts:

I know there are many more easy ways to get more Facebook likes for your business Fanpage and many other ways to engage folks on your page- contests, surveys, offering a “like” for a latte contest. What else? Share yours and hey! “Like Us” on Facebook! And while you’re there, roam around a little. It’s not all about the ‘like’.

Monday, March 4, 2013

How to make money from Twitter

There are many ways of making money via Twitter. Most people can manage to make a few bucks every month, however, to get the big Twitter money, you have to have a big audience, with a lot of active followers. However, I wanted to share with you the ways I make money on Twitter, since most people really have no clue that Twitter influence is money.

Logotype of ChaCha Affiliates

ChaCha Affiliates has 1000's of funny, interesting and creative photo albums, quizzes and other kinds of content that your audience most likely will find engaging from their own website www.chacha.com. You get paid for every click you get on the links you share from your Twitter account, and they pay once every month (the 7th every month). I really like their content, and it's easy to contact them with requests of creating a special kind of content which you can promote. Sometimes ChaCha Affiliates also has big companies to promote on their affiliate program, the last 3 months they have worked with AOL.

Mylikes is also a Twitter affiliate advertising network where you can find a lot of different content from many advertisers. Also a pay-per-click network, where you get paid for every visitors you manage to get to a special site. I believe Mylikes is great a few weeks every month, but I also believe that their best advertisers comes and go -- sometimes I think there's not a lot of good content at all. I am very strictly with what I advertise -- but when Mylikes has good content, then Mylikes is amazing -- especially since they pay once every 7 days!

Logotype of TwtMob

TwtMob is also one of my favorite networks, I definitely recommend TwtMob for every big Twitter account holder with an audience of over 50,000 followers. TwtMob is basically the network to promote the big brands on Twitter. Last 6 months, I've promoted Samsung, Universal Studios, Microsoft, 7UP, Nike, Disney, EA Sports and Red Bull through this sponsored tweets network. TwtMob has a given rate of the paid tweets and does not go after the numbers of clicks you get, they basically judge your presence and social media influence and estimate a good rate for your sponsored tweet. Mostly, their assessments in the fixed price is very accurate. TwtMob pays once every month.

Logotype of BuySellAds.com

BuySellAds is not a pure sponsored tweets network since they have more focus on banner ads on websites, however, I like BuySellAds. They do have some good ads, not very often, but at least a few times per year. You will set your rates and then you will get advertisers giving you ads a few times per year, where you can either approve or deny the sponsored tweets. Don't forget that BuySellAds charges a fee of 20% -- so set the rates 20% higher than what you really want. (20% is not a lot of fees, the networks above are most likely charging a higher fee)

Logotype of Sponsored Tweets

Sponsored Tweets is not my favorite paid for tweets network and I haven't heard many people who are still using it. Actually, it was a very big page for buying tweets prior to 2010. Not sure what happened, and I haven't seen a lot of people who are still using it, but maybe it can be good to also check out if you've got too much time.

Logotype of Pay4Tweet

Pay4Tweet is a network I do not like. You set your rates of how much your Twitter account will charge per ad, and then you hope for the best that someone will buy a sponsored tweet from you... without tweeting something too bad. You can only set the rates of your sponsored tweets, but you can not approve or deny the tweet -- it will just be tweeted right after it's paid. That is not the reason why I don't like this affiliate network, it's because I have been scammed four times from Pay4Tweet. I have done four tweets without being paid. Since the Pay4Tweet team did not want to help me and barely replies to emails, I have nothing to say other than, be very careful with using Pay4Tweet.

Logotype of Opiniads

OpiniAds is a network that had a very good start the first 2 weeks they launched their program, however, that was 1,5 years ago. Three weeks after, they shut down their affiliate network and did not reply to any mails in 6 months. There was a lot of people who didn't get paid at all and they just ignored the emails. However, they came back 6 months later by stating that it's a better affiliate program than ever. Actually, I like their network right now, and it's pretty safe since they pay once every 24 hours to your PayPal account. It's something I recommend if you want to make money very quick.

These are the most official ways to make Twitter through Twitter. Most of them are very easy, all you have to do is to be creative and understand the different purposes with the sponsored messages of these sites and have a PayPal account. There are more unofficial ways to reach the Twitter money; selling retweets, selling shoutouts and creating a website with ads on the website (for example Google AdSense ads or other affiliate network ads) and then tweet your website on Twitter.

That's all for today, thanks!

Anton Perlkvist, The Twitter Entrepreneur

TWITTER.COM/FUN