Did you play in Peter Shankman’s Boxing Day trivia contest on Twitter today? You may know Peter or Skydiver from the Help a Reporter Out program that he created to help provide credible sources for reporters. As a result of HARO and his professional activities, Peter has over 18,000 followers on Twitter. He also acquired lots of SWAG throughout the year which he chose to give away on the day of Christmas Eve. His contests were so popular that many sponsors contacted him to give away their prizes and lots of good stuff, like Oggio Travel gear, a custom Snow board, a Peek email device, and the grand prize, a Reno/Tahoe winter escape for two. All in all, over 50 prizes worth over $12,000. Peter asked all kinds of trivia questions and received over 6000 replies, the top @’ed person all day, according to Tweetstats. Brian Shaler joined Peter and hooked up a camera so that the contest was streamed from Peter’s living room.
As you can see, a pretty popular contest and a fabulous way to engage an audience on Twitter. Brands, large and small that are joining Twitter should pay attention to this as it is a fantastic way to get visibility to your brand, engage with your audience/ prospects in a fun way and ultimately sell more products. An excellent corporate use of Twitter and social media.
And the final trivia question:
The lucky winner:
Congrats to ThirdHyphen, Peter, Brian and everyone who played. It was great fun and a real example of how brands can use social media in a fun way.
So what do you think? Would a contest like this work for all brands on Twitter? What brands would you like to see participating?
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