Betty Draper outed!!!

Like many of us, I got caught up in the Mad Men on Twitter craze a few months ago. Now it seems like any character who was ever in a frame has a Twitter character.  The overexposure of Mad Men on Twitter caused me to unsubscribe to all of them.  Well, it turns out there was a little controversy---The fanjackers were fanjacked. For example, who did you follow- @bettydraper or betty_draper? Although betty_draper had a head start, @bettydraper has come on strong:

• betty_draper has 4036 friends/3000 followers and has tweeted 1304 times
•  @bettydraper has 3987 friends/2866 followers and 819 tweets. She even has a LinkedIn Profile.

Now here's where it gets really interesting.   The writer of the fabulous advertising blog, Ad broad, has been tweeting as @bettydraper. So a cloaked character (Ad Broad) is spoofing another character on Twitter (Betty Draper) who is fanjacking the TV character.  You can read all about it on ad broad, but I need an aspirin!

We're just Mad about Mad Men

Amazing story today about Mad Men. So rich on so many levels. First, for those unaware, fans of AMC's Mad Men had created Twitter accounts in the show's characters names and the characters were tweeting within their personas.  As you can imagine, they were quite popular on Twitter with many followers.  Alan Wolk has a great synopsis of the concept and Twitter impact. But then just as we got used to tweeting Don Draper and receiving fun messages from Peggy Olson, it stopped. Twitter and AMC pulled the accounts as violations of the DMCA. But we're not done yet...No, sensing the value that the show was getting from its characters on Twitter, the decision was reversed and all of the fictional characters' accounts were restored.  Scott Monty has all of the details in his most recent provocative post. Isn't the whole point of social media to give your customers a voice and understand that you don't own the brand?  There is another story on brandjacking here that I will get to (one day soon), but let's take a look at the brand's popularity impact.  Using Twitter StreamGraphs, you can see how much buzz was generated today.

As another indication of the buzz, you can read more about Mad Men and Twitter in the following blogs:

• Mario Parise: Strategic Text 
• John Kreicsberg: Patchchord 
• Media Bullseye 
• Techdirt
  
• Laura Porto Stockwell: Digital Dialogs 
• Valleywag
• Darryl Ohrt: Brandflakes for Breakfast 
• Ben Kessler: A Nimbleness Jerk 
• Venture Beat 
• Amanda Mooney: Authenticities 
• Jennifer Leggio: Mediaphyter 
• Scott Monty: Social Media Marketing Blog