Twitter Presentations

Last week at the WOMMA University conference, I was one of the leaders of the workshops focused on optimizing your Twitter performance.  As a takeaway for the attendees, I sent links to a few Twitter presentations that I had created. 

A few months ago, I presented Become a Twitter Ninja at a webinar sponsored by The Society for Word of Mouth.  The webinar and presentation seemed to be quite popular, especially on Slideshare.

Become A Twitter Ninja

View more presentations from Warren Sukernek.

 

As a follow-up to that presentation, here is Become a Twitter Grandmaster.  This presentation has already been a featured presentation on Slideshare as well.

Become a Twitter Grandmaster

View more presentations from Warren Sukernek.

Feel free to download the presentations and let me know if you have any questions.

WOMMA rocks South Beach: Inside the numbers

I returned from a great WOMM U. social media and word of mouth marketing training event put on by WOMMA in South Beach. It was a great event and I got to lead a few workshops on Twitter. You can find those presentations, Ninja and Grandmaster. We’ve all experienced how Twitter enhances events via note-taking, sharing, reporting, and meeting others and that was certainly in evidence here. John Moore did a great job organizing and curating the conference tweets. Using our Radian6 listening platform, I hope to show some of the analytics behind it. There were 2035 posts dedicated to the conference over the last week.

As expected, traffic spiked during the two days of the conference, peaking at 458 posts on Thursday, 5/14 with just a few less, 426 on Wednesday, 5/13. Of the 2035 posts, the majority, 95% were tweets. The remaining conversation took place in blogs, videos (mainly from Co-Brandit) and pictures (primarily from Josh Hallett). There were 432 retweets, with the majority occurring on the two conference days (157 on Wednesday and 214 on Thursday).

You can see a sample of the detailed posts below.

The tag cloud below shows the most popular subjects on Thursday’s busy day.

As you can see, Facebook, Myspace and Disney were popular presentations. The trend chart below shows the most active conference conversations as Yelp’s presentation was most popular on Day 1 and then the big three of Facebook, Myspace and Disney made up 69% of the activity on Day 2.

To better understand why Facebook was the most popular subject, please read John Bell’s excellent blog about the MySpace and Facebook face-off presentation, providing great insight into how marketers can work the platforms.

I loved the WOMM U conference, and as you can see from the graphs, so did the other attendees.

Can I influence you to comment?

Geoff Livingston wrote a great post today in which he published 4 social media primers that were presented at a recent PRSA workshop in DC.  I highly recommend reading his post and downloading the decks on:

• General Social  Media
• Influencer Relations
• Reputation Management
• Social Media Strategy.

As the co-author of  Now is Gone,  Geoff definitely knows his stuff and is a great writer. You should have it in your social media library.

I really enjoyed the Influencer Relations deck.  Geoff's guidance was right in line with a project that I worked on this spring for the Word of Mouth Marketing Association (WOMMA). Led by chairmen, Sean O'Driscoll of CGT Consulting, Brad Fay of Keller Fay, and Steve Hershberger of  Comblu our committee created an Influencer Handbook that focused on documenting best practices in influencer marketing and engagement.

The high-powered committee was comprised of many influencer experts: Idil Cakim of Golin Harris, Erik Rabasca of PHD-US, Filiberto Selvas of Avenue A-Razorfish, Scott Carpenter of Callaway Golf , Tarah Remington of WOMMA and myself.

The Influencer Handbook is a great document that I encourage you to read.  The Influencer Handbook aims to provide practitioners with the following information:
• Definition of an influencer and influencer marketing
• Types of influencers
• Methods to engage and thank influencers
• Guidelines for influencer self-regulation
• Bibliography of influencer communication research and practice

WOMMA is also soliciting feedback, so please let them know your thoughts.  Unfortunately, Monday is the deadline, so do it quickly.